37
calendula
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.98–€20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,041.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad€90K€90K/yr · 169K searches
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.40avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand