34
baby shampoo
Skip itPrices mostly outside the sweet spot ($1.58–$8.05) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,164.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad€4.57avg listing price — sweet spot $15–$100
Market size
Bad€44K€44K/yr · 144K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad€1.58–€8.05cheapest to priciest tracked listing — scored on the share inside $15–$100