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aveeno baby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great251.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.40avg listing price — sweet spot $15–$100
Price range
Good€5.71–€30.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad€87K€87K/yr · 128K searches
Brand share
Bad100%top-5 brand share — brand-locked demand