46
würth
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€56.99avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Review moat
Great357.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€6.05–€234.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€111K€111K/yr · 628K searches
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price