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57

werkstatthocker

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 21Conversion 30Competition 81Returns 99Price range 75Avg price 95Brand share 58Review moat 76Quality gap 48

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible€39.87

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Great471.54

avg incumbent reviews — the moat a new listing must climb

Price range

Great€10.36–€124.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€200K

€200K/yr · 212K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Search terms