58
werkstatt
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€170.54avg listing price — sweet spot $15–$100
Review moat
Okay1,728.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad€3.31–€2178.29cheapest to priciest tracked listing — scored on the share inside $15–$100