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stichschutzweste
Skip itSoft demand (-36.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great€73.41avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great332.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay€7.16–€298.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€69K€69K/yr · 142K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.6%90-day search growth — must beat 0% to launch