53
spiritus
Worth a lookShows low returns (0.1%), but soft demand (-16.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great€16.26avg listing price — sweet spot $15–$100
Price range
Great€1.57–€57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,858.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay€150K€150K/yr · 150K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand