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schüttelmann
Skip itSoft demand (-76.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.35avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay€213K€213K/yr · 272K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.49avg listing price — sweet spot $15–$100
Growth
Bad-76.9%90-day search growth — must beat 0% to launch
Price range
Bad€6.11–€14.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier