52
platinum
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€48.98avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good556.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay€4.26–€294.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€87K€87K/yr · 66K searches
Brand share
Bad99%top-5 brand share — brand-locked demand