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p21w
Skip itPrices mostly outside the sweet spot ($2.51–$11.62) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€110K€110K/yr · 116K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,346.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€5.59avg listing price — sweet spot $15–$100
Price range
Bad€2.51–€11.62cheapest to priciest tracked listing — scored on the share inside $15–$100