47
osram
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great€15.77avg listing price — sweet spot $15–$100
Price range
Good€1.22–€117.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,648.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€107K€107K/yr · 279K searches
Growth
Bad-40.2%90-day search growth — must beat 0% to launch