20
moza
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible33.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€197.61avg listing price — sweet spot $15–$100
Returns
Bad5.7%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Price range
Bad€8.88–€450.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€35K€35K/yr · 254K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand