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messing politur
Skip itSoft demand (-19.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good631.14avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.19–€28.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.72avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad€71K€71K/yr · 65K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch