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52

lackstift

Worth a look

Shows low returns (0.6%), but a small market ($78K/yr) keeps it on the watch list.

Market size 20Growth 44Conversion 54Competition 81Returns 97Price range 45Avg price 36Brand share 43Review moat 44Quality gap 50

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€2.41–€25.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,147.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.31

avg listing price — sweet spot $15–$100

Market size

Bad€78K

€78K/yr · 172K searches

Search terms