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Launch itA $1.6M/yr market growing +6.9% this quarter with returns at 1.8% — clears our launch bar.
Market size
Great€1.6M€1.6M/yr · 2.0M searches
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Great€6.07–€48.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.06avg listing price — sweet spot $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,687.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.9%90-day search growth — must beat 0% to launch