44
hir2
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€21.65avg listing price — sweet spot $15–$100
Price range
Great€6.64–€112.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,420.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad€62K€62K/yr · 41K searches
Growth
Bad-55.2%90-day search growth — must beat 0% to launch