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Skip itSoft demand (-38.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great€2.26–€73.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.90avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€103K€103K/yr · 75K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,809avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.7%90-day search growth — must beat 0% to launch