58
fußmatte
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great€16.81avg listing price — sweet spot $15–$100
Market size
Great€1.1M€1.1M/yr · 4.8M searches
Competition
Great36%top-5 click share — an open shelf
Price range
Great€5.45–€50.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,259.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.2%90-day search growth — must beat 0% to launch