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frostschutz auto
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good€3.17–€30.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,567.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.84avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay€137K€137K/yr · 254K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-70.5%90-day search growth — must beat 0% to launch