42
anlasser
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible41.22avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€72.70avg listing price — sweet spot $15–$100
Price range
Great€23.16–€116.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€98K€98K/yr · 71K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand