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68

alkoholtester

Worth a look

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 24Conversion 60Competition 57Returns 78Price range 64Avg price 95Brand share 72Review moat 85Quality gap 99

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€30.56

avg listing price — sweet spot $15–$100

Review moat

Great304.83

avg incumbent reviews — the moat a new listing must climb

Market size

Great€1.4M

€1.4M/yr · 876K searches

Returns

Great1.8%

return rate — above 6% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good€4.32–€137.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch