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adblue
Launch itA $1.7M/yr market growing +6.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great€1.7M€1.7M/yr · 874K searches
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great€18.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€7.50–€23.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,317.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand