52
0w20
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible€29.12avg listing price — sweet spot $15–$100
Price range
Great€10.03–€56.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.5avg incumbent reviews — the moat a new listing must climb
Market size
Good€510K€510K/yr · 376K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand