46
slide for kids
Skip itPrices mostly outside the sweet spot ($48.89–$4699.31) — this niche doesn't clear our bar today.
Review moat
Incredible56.64avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$171K$171K/yr · 82K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Avg price
Okay$306.42avg listing price — sweet spot $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$48.89–$4699.31cheapest to priciest tracked listing — scored on the share inside $15–$100