46
puzzle board
Skip itPrices mostly outside the sweet spot ($49.42–$535.25) — this niche doesn't clear our bar today.
Review moat
Incredible5.85avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay$194.85avg listing price — sweet spot $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$92K$92K/yr · 25K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$49.42–$535.25cheapest to priciest tracked listing — scored on the share inside $15–$100