36
doll house
Skip itPrices mostly outside the sweet spot ($56.17–$965.72) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$428K$428K/yr · 198K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,159.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$342.22avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$56.17–$965.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price