60
car
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.0M$1.0M/yr · 833K searches
Avg price
Good$114.49avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,681.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.56–$786.51cheapest to priciest tracked listing — scored on the share inside $15–$100