57
bubble
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.74avg listing price — sweet spot $15–$100
Price range
Great$5.99–$74.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great481.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 78K searches
Growth
Bad-11.2%90-day search growth — must beat 0% to launch