45
wrench
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.72avg listing price — sweet spot $15–$100
Price range
Great$14.15–$119.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Good1,487.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 46K searches
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Signals High Returns