45
spanner set
Skip itSoft demand (-7.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$97.81avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Okay$109K$109K/yr · 29K searches
Review moat
Bad4,174.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$23.36–$363.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch