50
smart switch
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a small market ($35K/yr) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$55.53avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good679.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$26.10–$155.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 73K searches