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Launch it

A $3.9M/yr market growing +4.3% this quarter with returns at 2.1% — clears our launch bar.

Market size 97Growth 30Conversion 45Competition 58Returns 72Price range 16Avg price 58Brand share 50Review moat 27Quality gap 72

Market size

Incredible$3.9M

$3.9M/yr · 716K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$150.55

avg listing price — sweet spot $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,828.9

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$15.44–$548.02

cheapest to priciest tracked listing — scored on the share inside $15–$100