49
saw
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$81.96avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,252.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.46–$256.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$100K$100K/yr · 36K searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch