48
sand paper
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.59avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good729.8avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.82–$23.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$72K$72K/yr · 39K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Signals Low Review Barrier