34
ratchet set
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$145.74avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Okay3,776.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$23.36–$683.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 21K searches
Signals High Price