45
heat gun
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Review moat
Great176.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$75.84avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$36.40–$172.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 29K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Signals High Price