34
dremel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$241.81avg listing price — sweet spot $15–$100
Review moat
Okay2,866.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 31K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$32.86–$693.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price