44
door handle
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great109.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$99.33avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 64K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$21.48–$716.44cheapest to priciest tracked listing — scored on the share inside $15–$100