55
cable ties
Worth a lookShows searches that convert (12.9% search→purchase), but soft demand (-6.8% this quarter) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Price range
Good$2.06–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,393.48avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$121K$121K/yr · 58K searches
Growth
Bad-6.8%90-day search growth — must beat 0% to launch