48
whistle
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.21avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$8.41–$48.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,156.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$63K$63K/yr · 29K searches
Growth
Bad-50.1%90-day search growth — must beat 0% to launch