52
weighted vest
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$118.04avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good817.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Okay$54.05–$229.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$94K$94K/yr · 59K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale