60
walking pad
Launch itA $2.9M/yr market growing +52.2% this quarter with returns at 4.5% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 1.1M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great387.48avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Growth
Good+52.2%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$52.21–$1097.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$519.74avg listing price — sweet spot $15–$100