51
torch light
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but soft demand (-45.7% this quarter) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$79.33avg listing price — sweet spot $15–$100
Market size
Good$712K$712K/yr · 429K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,245.78avg incumbent reviews — the moat a new listing must climb
Price range
Bad$22.16–$489.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Signals High Price