43
stepper for home exercise
Skip itPrices mostly outside the sweet spot ($55.93–$261.05) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$141.80avg listing price — sweet spot $15–$100
Market size
Good$321K$321K/yr · 73K searches
Review moat
Okay2,448.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$55.93–$261.05cheapest to priciest tracked listing — scored on the share inside $15–$100