38
sleeping bag
Skip itSoft demand (-67.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$115.42avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,745.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$134K$134K/yr · 122K searches
Price range
Okay$33.76–$301.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.1%90-day search growth — must beat 0% to launch