45
shin pads
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,060.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$140.64avg listing price — sweet spot $15–$100
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Bad5.6%return rate — above 5% kills the launch gate
Price range
Bad$23.23–$441.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 36K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale