43
running vest
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great483.76avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.33avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$35.90–$369.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 48K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale