53
push up bar
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but prices mostly outside the sweet spot ($21.82–$595.34) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$141.42avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,253.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 50K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$21.82–$595.34cheapest to priciest tracked listing — scored on the share inside $15–$100