40
hula hoop
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$38.22avg listing price — sweet spot $15–$100
Price range
Great$14.52–$70.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good914.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.6%return rate — above 5% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 39K searches